COSTUME DESIGNING -PLAYS AN IMPORTANT PART

CHANGE IN THE LOOKS OF MARATHI ACTRESS

We usually appreciate appropriate costumes worn by our Marathi artistes in different films .In the recent past, we have noticed a drastic change in the looks of Marathi artistes Their clothes are of latest styles and designs. You can easily make out this difference in just last 10 years. Thanks to the different costume designers engaged by the film makers, to add some more value to their film. The face of Marathi cinema is changing for sure. Now, the Marathi lead actors are very much cautious about their looks, which is very much important. So, they pay more attention on their fitness too! Costume plays a very important role in presenting a particular character. It is very much important to make the artist presentable, with the right looks. Earlier artist had to carry their own clothes, so that the director could decide, what clothes could be worn for that particular shot.

Proper costume always helps to build a particular character. Even if you are fully prepared for a scene but, until you wear a proper dress according to that situation, you will not build the confidence from inside. Today, Marathi industry is growing with different subjects. Therefore, for each different subject a character needs different look. And, it is the costume, which gives that different look. When a promo of a particular film goes on the air, it should show the lead pair in good attractive or relevant costumes, so that the viewers form an opinion about them.

Today, in Marathi films, meetings have been conducted with director and costume designer together, so that they can decide suitable costume for that character. To work on ‘costumes & looks’ is extremely important in today's world. Every person is so particular about looking good and being well dressed. So obviously, in movies they definitely expect to see their favourite stars to inspire them, by looking good and become their style icons. I believe, it is very very important to concentrate on styling as the characters of the particular movie is way to different from other so their customs also do differ .
Today Marathi Industry is changing all over in all shorts of matter whether its customs or acting or story's, movies, direction, cinematography ,songs ,music etc. The image as changed all over and is creating a impact on the audiences and each artist has becoming a different style icon for people through their acting skill and fashion they carry out .The boldness and exposure has increased nowadays in Marathi film industry too.

SOCIAL MEDIA

IMPACT ON YOUTH

Social media has become the major part of each individual or can say plays a very important role nowadays people especially youths are totally depended on social media to spread their message or to communicate with each other.Social media is any website that allows social interaction .Social media is any website that allows social interaction social media is growing rapidly throughout the world social media is a term used to describe the interaction between groups or individuals in which they produce,share and sometime exchange ideas over the internet and in virtual communities.The impact of social networks on youth people is significant children are growing up surrounded bu mobile devices and interactive social networking sites such as Twitter,Instagram,YouTube,Facebook ,what sup,snap chat which has made social media a vital aspect of their life.Social network is transforming the manner in which young people interact with their parents,peers,as well as how they make use of technology.

Cyber bulling is quite common,can occur to any young person online,and can cause profound psycho social outcomes including depression,anxiety,severe isolation and tragically suicide.Cyber bullying impacts in a negative way because it is harming young teenager's minds using social media can also decrease privacy for an individual.people often give out their personal information not knowing who can see it.To average internet users a false sense of security may leave social networking site users vulnerable to security attacks such as hacking,leaking sensitive information and sending viruses .Social networking entices people to spend more time online and less time talking to a person face to face.Social media and social networking seem to play an imperative part of people's live around the world.Accessibility that one has to the internet through smart phones,tablets,computers and other mobile device has made accessing information and connecting with people

People are communicating almost all day every day through texting, e-mail, and the ever-expanding social media. Because it has had such a modern explosion in popularity and usage, social media has become the new norm when it comes to communicating everything from huge life events like engagements and the birth of children to minute particulars like what one ate for dinner. Social media has had one of the most substantial impacts on how people communicate within the past decade. The internet has a greater impact on people today than ever before. It has been a continual source of news, entertainment, and education for users around the world for more than 20 years. However, the most innovative of its technologies, social media, did not achieve mainstream popularity until about ten years ago. Facebook, Twitter, similar services are becoming the most visited destinations on the internet. These websites allow users to quickly and easily share pictures, links, ideas, and messages with other users,theoretically facilitating social interaction. These services, through a combination of accessibility, simplicity, and intuitive design promote positive social behavior by encouraging interaction among friends, relatives, and co-workers; facilitating communication between individuals, and fostering a profound sense of community. The effects of social networking are twofold. Young people also run the risk of inadvertently disclosing their personal information since on most occasions, they usually neglect to read carefully websites’ privacy policies. Whenever young people fail to read the policies and disclaimers, they are exposed to risks of having their personal information disclosed. This is especially a serious matter in light to the rising cases of cyber crimes such as identity theft. New studies reveal that social networks have the ability to sway people to spend money by running advertisements on the user’s page. Such forms of near-subliminal advertising can subconsciously cause an individual to buy certain merchandise.

It is becoming increasingly clear that social networks have become part of people’s lives. Many young people are using their tablet computers and smart phones to check Tweets and status updates from their friends and family. As technology advances, people are pressured to adopt different lifestyles. Social networking sites can assist young people to become more socially capable. However, they may also make them clumsy and incompetent, as well. Therefore, it is imperative to exercise caution and restraint when dealing with such issues.

MOVIE REVIEW - MACHIWARCHA BUDHA

“An Epic of Humanity and Love of a person towards Nature”

Movie : Machiwarcha Budha

Director : Vijay Datta

Cast : Smita Gondkar, Suhas palshikar

“Machiwarcha Budha” films is directed by Vijay Datta and produce by Deepika Vijay Datta, the story is from a book witten by G.N DHANDEKAR  .The real beauty of nature and immense love and  emotions of a man towards nature and surroundings (plants ,animals,waterfall,flowers and many more) can be seen in this film.and never heard before the songs of the birds are in the film.

Budha Charahte is a person in his 50’s who spends his rest of the life living alone in the beauty of nature his surroundings  in the hilly forest region and he builds a hut under a tree which he called “Zadoba” ,he starts a conversation with the tress, plants, ,flower, animals all around and started enjoying their company he listens to the birds singing and enjoying it and later on he sang a song for the nature he has a pet dog which is very close to him like his second son which is very close to his heart he is a man with great emotions and humanity each animals has a great role in this film ,he is a person which  took great care of each and every thing in his surroundings .He is against all those who harm the nature who cuts the tree or hunt  animals he expressed his love for them. He feels that trees are the house of birds and thus taught a lesson of been happy with whatever you have and nature too has voice he fight alone with the forest fire and achieved a victory over it .

Director Vijay Datta has made an immense effort to spread a wonderful message for all the people and the society that people can live peacefully and happily with enjoying the beauty of nature and the breath of happiness in every breeze  ,and that Nature has always awarded his bountiful to us. The film gives some lesson for us to learn and so all should go and definitely watch it it’s a great and a new way sssof expressing attachment and emotions of a person toward nature.

MARATHI CINEMA

MARATHI CINEMA GROWING DAY BY DAY

In past few years, the Marathi cinema industry has produced many films that are not only critically acclaimed but commercially successful as well. It has brought fresh ideas, untouched subjects and deeper human sensitivity on the celluloid. The kind of Marathi cinema that is being made today is very fresh and different. Thanks to directors and writers getting exposed to world cinema via television, film festivals etc.They are coming up with new story lines and innovative concepts .There is a lot of content and variety in Marathi films. A lot of bold subjects have been handled well.Outstanding  contribution and efforts from different producers and directors of Mumbai Film Industry, Marathi cinema relatively out shine other Indian Film Industries such as Bollywood in the first quarter of 2010 in terms of box office collections and critical appreciation. The Marathi film industry grow in terms of the return on investments as well as critical appreciation of multiple films.While the regional film industry has been flourishing, it is interesting to see how big production houses, which have been investing in Bollywood films, seem to have taken an interest in Marathi films too.Marathi Cinema received critical acclaim in the year 2004 with the film Shwaas bagging the Golden Lotus National Award. It was also India's official entry to the 77th Academy Awards and it also won the President's medal for best film, beating Bollywood's prolific output with quality. Shwaas, after Shyamchi Aai (1950) is only Marathi film to win the President's Medal. 

After the success of "Shwaas", Indian media players like Shringar Films and Zee Telefilms are exhibiting a re-emerging interest in Marathi cinema. The growing popularity of Marathi television (notably Zee Marathi and ETV Marathi) has also helped to popularize older Marathi cinema and promote the genre.Zee Talkies, a 24 hour channel dedicated to Marathi movie has been introduced. In 2009, Marathi film Harishchandrachi Factory, depicting the struggle  of Dadasaheb Phalke in making Raja Harishchandra in 1913, India's first feature film, directed by theatre-veteran Paresh Mokashi was selected as India's official entry to Academy Award in the Best Foreign Language Film Category.Marathi film, after Shwaas,to receive this honour. Earlier they were less films produce and released now there are numbers of films release in a month

FilmslikeVentilator,Sairat,Kaasav:Turtle,Natarang and many other films has won the award and has reach to the top level today.

EEros,Viacom18 and Zee have already produced Marathi films and are looking forward to making many more in the near future. But,is it a good sign that corporate houses are entering the film industry or will it limit the current players from continuing to do the good work they been doing.Independent producers believe that big production houses will ensure that they create monopoly in the industry,and that might lead to losses for them.The basic reason for the success of Marathi cinema is because we are presenting quality subjects to the audience.Interestingly,the non-Maharashtrian audience is also taking interest in the regional industry."Natasamrat"has been successful because people who do not really follow Marathi films or non-Maharashtrian also watched the film in theatres.One of the important reasons why the Marathi film Industry has grown in the past few years is because filmmakers have correctly budgeted their projects.One should take the benefit of collaborating with the companies.This will not only help the film get a good platform,but also encourage the growth of the industry,produce films,it will get more screen space and shows because exhibitors also know this industry's films are doing well.It is a good thing for the industry,The Marathi industry has grown leaps and bounds over the past couple of years and the audiences are accepting new content,thus filmmakers and studios are ready to take the risk with fresh content.The line-up that has been announced has varied subjects directed by some of the best talents.

THE IMPACT OF DIGITAL TECHNOLOGY ON FILM-MAKING

Digital Technology is Reinventing Cinema

 The rapid transformation in data storage which came along and the development of internet paved way for the digital film making era.it is notable that film technicians from around the world have been adapting to the changes. It is true that the impact of digital technology has its pros and cons but the transformation cannot be ignored. New-age aspiring film makers are required to be geared up to the latest developments and should be aware of how the art of film making has gone through various stages in the past 100-150 years. Most of the experts are of the opinion that the current digital era is one of the major transformations the world of cinema has gone through till date.

The history of filmmaking has always revolved around the developments that have taken place in camera technology. The first motion picture of the world was produced during the 1880s and the first commercial public screening took place in the 1890s. It didn’t take much time for motion pictures to enter India.The first Indian film was screened in 1913. Ever since the first movie was made,Indians have been on the forefront when it comes to adapting to technology of filmmaking.Indian movie industry has left its mark in world cinema and the 'new wave' of 1960s is considered to be an important stage in the history of movies.Today the country produces large number of movies in multiple languages.Changes in production took place .Production is the stage of filmmaking where the movie is actually shot. In recent times there has been a steady rise in use of digital cameras in Hollywood and all other movie industries around the world.the industry currently is relying mostly on digital equipment for producing films. More than 90% of  films are shot using digital cameras today. The cost of production is low for movies produced using digital cameras. This is one of the major reasons why filmmakers from around the world are preferring digital over film cameras for making movies. Today, we have aspiring film makers who use equipment as simple as a mobiles and handy-cam to make movies. The capability of digital technology has simply destroyed all conventional boundaries and has opened the door for a new world of great possibilities.

Thanks to advance film-editing software products,today it is possible to create the effects of an imaginary world and fuse it seamlessly to the footage's that are shot using digital camera.This is one of the biggest leap digital technology has brought in the process of making movies.Visual effects is a dedicated field in movie business which has been in great demand in recent times.

Screening Methods has changed over the years when asked about the biggest responsibility after completion of the movie, producers often point out at the job of handling and storing the canister (the circular box that has the film roll.) With digital technology, the storage method has changed and today it is much easier to handle and transport movies to theaters than in the past. Servers, hard disks and video tapes are being used to store movies and digital projectors are being used to screen them. There are other alternative platforms new-age film makers are looking at. Internet has made it possible for filmmakers to showcase their film to audience of a greater geographic range. Social media platforms and all other online promotional strategies can be adopted to ensure that the movie reaches out to more number of audience from around the world.

THE FIRST MARATHI TALKIE

‘AYODHECHA RAJA’

Ayodhyecha Raja literally "The King of Ayodhya",was the first Marathi talkie,released in 1932,directed by Shantaram Rajaram Vankudre (V.Shantaram).It is based on the mythological story of Raja Harishchndra of Ayodhya ,double-version of the films was also been made as Ayodhya Ka Raja in Hindi dailogue.The first ever full-length feature film "RAJA HARISHCHANDRA" (1913) was made on the same storyline.  It was the first talkie film of Prabhat Film Company and also for its directoe V.Shanataram .It turned out to be a great hit for the film indusrty and along with the entry of Durga khote from the upper classes to enter the cinema and paved way for other women to enter the cinema.

Indian movies first began to speak in 1931 when the Imperial Movie tone’s Alam Ara was released at the Majestic cinema on March 14, 1931, thus not only catapulting the company’s owner and the film’s director Ardeshir Irani into the pages of history but converting the Indian cinema into a veritable Tower of Babel by opening up the possibility of so many fractured regional cinematographies. It was soon after this that the scramble to make films in one’s own regional language began and the universality of the silent film was lost. The fact the Alam Ara became the first Indian talkie was a mere quirk of fate for the much more powerful Madan empire was very much in the race to make the first talkie and given its extensive international contacts and business risk of making a talkie had he not been talked into it by his general manager R.G. Torney, who had just bagged an agency to market the Audio Camex Recording Machinery. Irani, of course, went ahead and installed the Tannar equipment to make Alam Ara.

However, it was Torney and his Audio Camex Recording Machinery that the Prabhat partners turned to when they decided to embark on their first feature film a scant six months later in order to be able to work in silence (the prime requisite for a sound film at least in those days when there were no dubbing facilities), the fledgling Prabhat Film Company shifted its base from its centre-of-the-city location at Managalwar Peth to the Tarabai Park, then  on the outskirts of Kolhapur. Titled Ayodhyecha Raja in Marathi and Ayodhyaka Raja in Hindi, it was decided to make the film in two language versions. This decision was crucial to not only Prabhat but the entire Marathi film industry since it set the pattern for much of the filmmaking on the western coast in the 1930s. These dual versions not only helped filmmakers reach a wider audience but made the limited-audience Marathi film a economically viable entity when its business was balanced with that of the Hindi version. Coincidentally the story chosen for the first Marathi talkie was that of the ever-truthful King Harishchandra who prefers to face all manner of tribulations merely to fulfill a promise the 114 same as that of Dadasaheb Phalke’s Raja Harishchandra. It was natural that Prabhat’s star director V. Shantaram was selected to direct the venture which was to be photographed by K. Dhaiber with the technically-minded Vishnupantr Damle as the sound recordist. The fourth

partner S. Fatehlal was the obvious choice for art direction. Both the versions of the film were shot over a period of 19 days during which there were enough mishap and merry mix-ups to fill a book. However, none could match the near tragic comedy that took place on the day after the shooting. Soon after the film had been processed Shantaram sat down to edit it and to his horror discovered that it was totally out of sync. Both Shantaram, the director, and Damle, the technician, spent a sleeples night before Damle figured out that it was only a loose switch which had thrown a spanner in their works. The fault was corrected and Ayodhyecha Raja was ready for the world at large its Hindi version was shown as widely as Burma, Java and Sumatra. 

For many years it was believed that the first film to be made in the Marathi language was Prabhat Film Company’s Ayodhyecha Raja (1932). Evidence to the contrary was unearthed only recently in 1989 to be precise, while preparing a detailed year-wise Marathi filmography for the Chitra-Utsav organised by the Jagatik Marathi Parishad. Now the first Marathi film is believed to be Master and Company’s Sant Tukaram, written by Babajirao Rane of the Rajapurkar Natak Mandalim and directed by K. B. Athawale on the advice of none other than Dadasaheb Phalke. The film was actually a sound synchronised version of a silent film based on one of the more popular plays in the theatre company’s repertoire and was filmed on outdoor locations in Pune. At first it was thought that the film was nothing more than the filmed version of the stage play but still photographs from the film reveal that it was also filmed outdoors,Thanks to the archival foresight shown by the Prabhat partners a complete print of Ayodhyecha Raja is preserved at the National Film Archive of India, Pune.

Both films opened in Bombay (Mumbai) on the same day (February 7, 1932) Sant Tukaram at the Hindmata and Ayodhecha Raja at the Majestic. But while the latter ran for a phenomenal of14 weeks, Sant Tukaram sank without a trace after a couple of weeks. The fact that Ayodhyecha Raja was a bilingual (in fact, the first Indian bilingual, made in Hindi and Marathi) and starred noted artistes (Govindrao Tembe, who also scored the music, Durga Khote and Baburao Pendharkar) contributed to its fame and durability at the box office.In later years, the two Sant Tukarams must have been confused and Ayodhyecha Raja being the better-known film, the claim that it was the first Marathi feature film have gained currency while the Prabhat Film Company not only survived to make more films but actually dominated the 1930s.

THE TELEVISION NEW'S MARKET IN INDIA

New's Channel's covering the Television Market 

If there were a word to describe the television news market in India it could be nothing but exponential. With thousands of newspapers, hundreds of television channels and a plethora of radio stations having boomed in the last decade. The media space has increases over the years and thus the news market.The growth has been dynamic both in terms of the quality and quantity in all the media sectors. The first TV broadcast in India was in September 1959 in Delhi.It was an experimental telecast with a small transmitter and a makeshift studio. Programs were telecast twice a week just for an hour a day .The regular daily transmission started in 1965 as a part of All India Radio.In India,the broadcast of free-to-air television is governed through state-owned Prasar Baharti Corporation,with the Doordarshan group of channels being the only broadcater.As such,cable television is the primary source of TV programming in India. Doordarshan channel being the only broadcaster and then the emergence of private channels started since 1995 were channels like Star news, NDTV 24*7 and other channels come to existence.Star news was the first-ever independent satellite news channel to hit the small screen.Hence was started the Television News Industry in India and like any other industry, there’s competition in this industry too. Were the Monopoly types of market changes to Oligopoly now there were more than one news channels. The viewer today does not have to wait for ‘that half hour of news’ sandwiched between the soaps of an entertainment channel. Instead, they could just switch to an NDTV 24x7 or a Star News for some fresh, up-to-date news about the happenings around the world. Slowly regional news channels came to existence like Telugu news channels, Assamese, Kannada, English, Bengali, Marathi, Malayalam, Odia, Punjabi, Tamil, etc.

  The number of news channels is growing by the day and so is the  audience. Television in India is a huge industry which has thousands of programmes in many languages. More than half of all Indian households own a television. As the television news market in India has increase with the rise of media industry and technology. As of now, the country has a collection of free and subscription services over a variety of distribution media, through which there are over 823 channels of which 184 are pay channels. The Indian Television market size is around crores . The total viewership in Indian TV market is 112 million, In the market still lies with Print Media, TV holds second largest share in the advertising media market. Thus the growth in Television and Media Industry increases over the years because of Technological Advancements, FDI Policies and Government support to the segment, Entry of large corporate players in all segments of the industry, FDI Policies and Government support to the segment, Increasing Revenue of the Hindi News Segment, Increase in disposable income amongst Indian consumers and several other factors. Information media is considered to be most powerful media & so is the News Channel. The number of news channels(on air) has gone up ,in last few years.

Nowadays everything has become easy and is available with just one click of button . The television News market in India is increasing and creating a powerful impact on people. Television news market has become vast and competition has increased today, people can watch the news channels they want to at any time and at any place as they are number of apps of television channels too,it has changed the entire television market nowadays and earlier during the days of the single channel Doordarshan monopoly, DART (Doordarshan Audience Research Team) was the only metric available. This used the notebook method of recordkeeping across 33 cities across India. DART continues to provide this information independent of the Private agencies. DART till this date is the only rating system that still measures audience metrics in Rural India. Nowadays there is tool to measure the popularity of a particular channel like the TRP (Television Rating Point) where we can judge the programmes that are viewed the most by people. As of now there are many or can say plenty of news channels to watch like Times Now, India Today, ABP Majha ,IBN Lokmat,TV9 Maharashtra and many others and people have many options too and “Aaj Tak” is amongst the top most watched news channel in India. Thus, the Television news market has increased and is increasing faster and faster day by day. Not only news channels but other television channels are too entertaining the people and  attracting them ,as now due to advance technology like smart phones , laptops and computers and the most running internet ,social media people are now more aware of the news channels and more advance now they can chose to watch which ever channel they want to. The Television news has taken a different place in Indian market overall and now it has become a business game.

KACCHA LIMBU - STORY OF A SPECIAL CHILD & HIS FAMILY..!

“A CHILD IS A CHILD” (PARENTS CAN DO ANYTHING FOR THEM)

Movie : Kaccha Limbu (2017) | कच्चा लिंबू

Star Cast : Ravi Jadhav, Sonali Kulkarni, Manmeet Pem, Sachin Khedekar, Anant Mahadevan, Uday Sabnis .

Director: Prasad Oak

Genre : Drama

Release Date : 11th August 2017

“Kaccha Limbu” is the film based on a novel “Runanubandh” written by legendary Marathi writer Shri. Jaywant Dalvi directed by debutant director and Marathi actor Prasad Oak’s, produced by Mandar Devasthali under the banner Swarup Recreation & Media Pvt Ltd, Teamwork Altra Creations and features Sonali Kulkarni, Ravi Jadhav and Manmeet Pem in lead role.



The film is of '80s which is set in Mumbai,The film begins with Mohan Katdare (Ravi Jadhav) works perpetual night shifts at the telegraph office & Sheila Katdare (Sonali Kulkarni) works for a private firm and are parents of a special child ‘Bachhu’ ( Manmeet Pem) They both work in opposite day & night shifts In Shaila’s words, they are like the sun and the moon- when one rises, the other sets and they hardly have any time for each other . In this cycle, the colour in the couple’s life is lost (this being beautifully conveyed by the black and white tone of the film) and the two forget enjoying .One day Sheila’s boss Mr. Pandit (Sachin Khedekar) comes to know about Sheila family and he is worried about Sheila when he comes to know about her special child and tries to help her in all possible way and tries to bring colour back in the couple’s life,he even suggest Sheila to spend time with her husband and he could take responsibility of her son. Mohan has his office-mate Venkat (Anant Mahadevan) to share his feelings with ,who has a soft corner for Bacchu .He is now 16 years old and his growing age and sexuality are a cause of concern for this couple. Brilliantly shot in black & white (by Amalendu Choudhary), the colour tone perfectly suits the grey shades of the film's storyline. It also underlines the darker realities of the characters. The selective use of colour represents their forgotten hopes and dreams.

The film revolves around a mentally challenged boy ‘Bachhu’ and the situation after he turns adult and how Mohan Katdare and Sheila Katdare deal with this situation and trying to spend quality time with each other they need their own personal space and tries to satisfy their sons wants , needs and desire too. There was a point when they both tried to commit a huge mistake but did not and finally decide to come up with a solution to their problems and lead a happy life .The sole purpose of their hard life is to set up a trust fund for their only son. The motive of the film is to bring the change in societal attitudes towards mental disabilities. The film has a different ending than the novel/play & is brilliantly justified.
Sonali Kulkarni has played a great peaceful role without been loud and the debutant actor Ravi Jadhav has too performed very well Manmeet especially is outstanding & so is Sachin Khedekar with his minimalist perfection Anant Mahadevan, another interesting casting decision has performed well.

The cinematographer of the film deserves equal credit outstanding cinematography by Amalendu Chaudhary & so does Rahul Ranade who has done the background score for the film ,The Lyricst of the film is written by Sanjay khare ,Music by Rahul Ranade, Screenplay and Dialogues by Chinmay Mandlekar.Overall the film is a wonderful watch for the audience.